KHATWANI, Monika; PARMAR, Anjali. THE TRAINED BRAIN AND CONSUMER BIAS: IMPACT OF NEUROCOGNITIVE TRAINING ON IMPULSE BUYING TENDENCIES. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), [S. l.], v. 11, n. 4, p. 28–35, 2025. DOI: 10.61841/2k86cz20. Disponível em: https://nnpub.org/index.php/BMA/article/view/2992.. Acesso em: 18 sep. 2025.