JUSTINE , Uwamaria; NJENGA, Gitahi. Customer Retention Strategies and Performance of Commercial Banks in Rwanda: A Case Study of Equity Bank Rwanda Public Limited Company (PLC). Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), [S. l.], v. 7, n. 10, p. 38–75, 2021. DOI: 10.53555/nnbma.v7i10.1067. Disponível em: https://nnpub.org/index.php/BMA/article/view/1067.. Acesso em: 14 may. 2024.