Khatwani, M. and Parmar, A. (2025) “THE TRAINED BRAIN AND CONSUMER BIAS: IMPACT OF NEUROCOGNITIVE TRAINING ON IMPULSE BUYING TENDENCIES”, Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), 11(4), pp. 28–35. doi:10.61841/2k86cz20.