Anthonia, Uloko. “ Impact of Promotion on Profitability of an Organisation: A Study of Nigerian Bottling Company PLC”. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), vol. 5, no. 3, Mar. 2019, pp. 01-14, https://doi.org/10.53555/nnbma.v5i3.2.