Rathore, Alok. “‘STUDY OF BRAND PROMOTION STRATEGY WITH REFERENCE TO AMAZON AND FLIPKART: TWO MAJOR PLAYERS IN THE E-COMMERCE INDUSTRY’”. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544), vol. 11, no. 3, May 2025, pp. 52-63, https://doi.org/10.61841/e8ajb098.