Justine , Uwamaria, and Gitahi Njenga. “Customer Retention Strategies and Performance of Commercial Banks in Rwanda: A Case Study of Equity Bank Rwanda Public Limited Company (PLC)”. Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544) 7, no. 10 (October 31, 2021): 38–75. Accessed May 14, 2024. https://nnpub.org/index.php/BMA/article/view/1067.