Technology and Transformation in Communication


  • Subramanian K. R. Professor of Management & Senior Consultant - Operations,



Communication technologies, digital transformation, face-to-face communication, digital devices and engagement there of making people unavailable for face-to-face communication


Recent technological advancements have had a drastic impact on the way individuals communicate. Many Research Findings suggest that technology has a negative effect on both the quality and quantity of face-to-face communication. Despite individuals’ awareness of the decrease of face-to-face communication as a result of technology, more than 62% of individuals observed on University campuses continue to use mobile devices in the presence of all. In response to the overwhelming presence of face time while viewing TV, several families have decided to implement a ban on video games, computers or smart phones.  Due to the rapid expansion of technology, many individuals fear that people may be too immersed in the digital world and not present in the real world. People are becoming more reliant on communicating with friends and family through mobile phones and are neglecting to engage personally, uninhibited by phones and devices, in the presence of others. A majority of individuals felt the quality of their conversations degraded in the presence of devices, and many individuals were bothered when friends or family used technical devices while spending time together. Communication and collaboration play a big role in digital transformation.



Ahlqvist, Toni, Bäck, A., Halonen, M., Heinonen, S. (2008). Social media road maps exploring the futures triggered by social media. VTT Tiedotteita - Valtion Teknillinen Tutkimuskeskus (2454): 13.

Brignall, T.W., & van Valey, T. (2005). The impact of Internet communications on social interaction. Sociological Spectrum, 335-348.

Berker, T., Hartmann, M., Punie, Y. and Ward, K. (eds) (2006) Domestication of Media and Technologies, Open University Press, Maidenhead

Buckingham, D. (2008) Youth, Identity, and Digital Media. The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: The MIT Press.

Buse, C. (2009) 'When You Retire, does Everything become Leisure? Information and Communication Technology Use and the Work/Leisure Boundary in Retirement', New Media and Society, Vol.11, No.7, pp.1143-61.

Campbell, S.W., & Kwak, N. (2011). Mobile communication and civil society: Linking patterns and places of use to engagement with others in public. Human Communication Research, 37, 207-222

Caron, A. (2000) New Communication Technologies in the Home: A Qualitative Study of the Introduction, Appropriation and Uses of Media in the Family, Young People and the Media, Sydney: International Forum of Researchers

English-Lueck, J. (1998) Technology and Social Change: The Effects on Family and Community, COSSA Congressional Seminar, 19th June.

Fortunati, L. (2009) 'Old and New Media, Old Emotion', in Vincent, J. and Fortunati, L. (2009) Electronic Emotion. The Mediation of Emotion via Information and Communication Technologies, Peter Lang, Oxford, pp.35-62.

Feeny, D. and Willcocks, L.P. (1998). Core IS Capabilities for Exploiting Information Technology. Sloan Management Review. 39(3) pp 9-21

Fortunati, L. and Manganelli, A. (2004) The Family, Communications and New Technology, Proceedings of the Conference ‘Mobile Communication and Social Change, October 18-19, Seoul, Korea.

Gilligan, R. (2004) ‘Understanding Material Culture and Digital Media: A Case Study of Cultural Factors Shaping Rural Adoption and Use of ICTs', in Haddon, (Ed.) International Collaborative Research. Cross-Cultural Differences and Cultures of Research, COST, Brussels, pp.51-86.

Misra, S., Cheng, L., Genevie, J., & Yuan, M. (2014). The iphone effect: The quality of in-person social interactions in the presence of mobile device. Environment & Behavior, 1-24.

Przybylski, A.K., & Weinstein, N. (2012). Can you connect with me now? How the presence of mobile communication technology influences face-to-face conversation quality. Journal of Social and Personal Relationships, 1-10.

Rideout, V.J., Foeher, U.G., & Roberts, D.F. (2010). Generation M2: Media in the lives of 8- to- 18 year olds. Kaiser Family Foundation, 1-85.

Turkle, S. (2012). Alone together: Why we expect more from technology and less from each other. New York, NY: Basic Books

Kaul V (2012) The Changing World of Media & Communication. Journal of Mass Communication and Journalism 2:116. doi:10.4172/2165-7912.1000116

Haddon, L. and Silverstone, R. (1994) ‘The Careers of Information and Communication Technologies in the Home’, in Bjerg, K. and Borreby, K. (eds.) Proceedings of the International Working Conference on Home Oriented Informatics, Telematics and Automation, Copenhagen, 27th Jun- 1st July.

Hemer O, Thomas T (edn.) (2005) Media and Glocal Change: Rethinking Communication for Development. Clacso /Nordicom: Buenos Aires/Gothenburg.

Kaplan Andreas M., Haenlein Michael. (2010). Users of the world, unite! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1 (page 61)

Kietzmann, H., Jan, Hermkens, Kristopher. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons Vol54: 241–251.

Lim, S. S. (2009) Young People and the Digital Divide – An Ethnographic Study of Media-have-less Youths. Keywords in Communication: 2009 Annual Conference of the International Communication

Lugano, G. and Peltonen, P. (2012) ‘Building intergenerational bridges between digital natives and digital immigrants: Attitudes, motivations and appreciation for old and new media in Finland’, in Loos, E., Haddon, L. and Mante-Meijer, E. (eds) (2012) Generational Use of New Media, Ashgate. Aldershot, 151-170./

Mascheroni, G., Pasquali, F., Scifo, B., Sfardini, A., Stefanelli, M. And Vittadini, N. (2011) ‘Young Italians’ crossmedia cultures’, in Haddon, L. (Ed.) The Contemporary Internet: National and Cross-National European Studies, Peter Lang, Frankfurt, pp. 33-54.

Nurmela, J. (2003) ‘A “Great Migration to the Information Society?” Patterns of ICT Diffusion in Finland in 1996–2002’, in Haddon, L., Mante-Meijer, E., Sapio, B., Kommenon, K-H, Fortunati, L., and Kant, A. The Good, the Bad and the Irrelevant: The User and the Future of Information and Communication Technologies, Conference Proceedings, 1st-3rd, September, Helsinki.

Pathak-Shelat, M. and DeShano, C. (2014) 'Digital youth cultures in small town and rural Gujarat, India', New Media & Society, Vol. 16(6) 983–1001

Raban, Y and Brynin, M. (2006) ‘Older People and New technologies’, in Kraut, R, Brynin, M. and Kiesler, S. (2006) Computers, Phones and the Internet. Domesticating Information Technology, Oxford University Press, Oxford, pp.43-50.

Robinson, J. and de Haan, J. (2006) ‘Information Technology and Family Time Displacement’, in Kraut, R, Brynin, M. and Kiesler, S. (2006) Computers, Phones and the Internet. Domesticating Information Technology, Oxford University Press, Oxford, pp.70-83.

Sefton-Green, J. (2006) 'Youth, Technology, and Media Cultures', Review of Research in Education, 30, pp.279-306.

Selwyn N (2003) ‘Apart from Technology: Understanding Peoples’ Non-use of Information and Communication Technologies in Everyday Life’, Technology in Society 25(1): 99–116.

Tabernero,C., Sánchez-Navarro, J. And Tubella, I. (2008) ‘The Young and the Internet: Revolution at Home. When the Household becomes the Foundation of Socio-Cultural Change’, Observatorio, Vol 2, No 3, pp.273-91.

Turk, T., Sapio, B. and Palombini, I. (2008) 'The Adoption of Terrestrial Digital TV: Technology Push, Political Will or Users' Choice? n Loos, E., Haddon, L. and Mante-Meijer, E. (eds) The Social Dynamics of information and Communication Technology, Ashgate, Aldershot, pp.29-54.

Vershinskaya, O. (2003) ‘Russian Youth and ICT’, in Haddon, L., Mante-Meijer, E., Sapio, B., Kommenon, K-H, Fortunati, L., and Kant, A. (eds) The Good, the Bad and the Irrelevant: The User and the Future of Information and Communication Technologies, Conference Proceedings, 1-3, September, Helsinki.

Weber (H) (2005) ‘Portable Pleasures. Mobile Lifestyles with Portable Electronics, in Pantzar, M. and Shove, E. (eds) Manufacturing Leisure: Innovations in Happiness, Well-being and Fun (Part II) National Consumer Research Centre, Helsinki, Finland, pp. 134-59




How to Cite

K. R., S. . (2018). Technology and Transformation in Communication. Journal of Advance Research in Electrical &Amp; Electronics Engineering, 5(8), 01–13.