A CROSS-CULTURAL DISCUSSION BETWEEN CHINA AND MALAYSIA ON DIGITAL TRANSFORMATION IN HUMAN RESOURCE MANAGEMENT AND ITS IMPLICATIONS ON EMPLOYEE ENGAGEMENT
DOI:
https://doi.org/10.61841/hyb2xc20Keywords:
Digital transformation, Human resource management (HRM), Employee engagement, China, Malaysia, Digital HRM.Abstract
The implications of digital transformation in HRM on employee engagement were explored in China and Malaysia in this research. This study examined how tech-driven HRM practices such as performance monitoring, online learning and HR analytics influence workers' attitudes towards their position and commitment to the organisation. A quantitative approach was used to evaluate the relationship between HRM and involvement in the two distinct cultures. The researcher examined 778 valid responses from 850 respondents who completed a structured questionnaire using SPSS version 25. ANOVA and factor analysis were used for evaluating how strongly employee engagement and digital HRM are related. The results demonstrated a robust and positive relationship between employee engagement and HRM practices. Better communication, feedback, and opportunities for professional development in digital HRM led to more engaged and trustworthy employees. Cultural variations had a substantial impact on how much engagement was conveyed. The HRM methods that placed the most focus on honesty, compassion, and collaboration were the most effective in Malaysia. Digital systems welcomed all members and promoted cooperation, which was consistent with the country's socialist values. In China, the focus was on digital transformation that was effective, organised, and performance-oriented. Employee engagement levels rose when technology was paired with measurable objectives and techniques for expressing gratitude to staff members. The results highlight the need to blend cultural awareness with technological innovation which encourages study on HRM across cultures. The findings of the research indicate that the adoption of digital HRM in Malaysia and China with cultural awareness has the potential to improve organisational engagement and sustainability.
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