THE INFLUENCE OF THE DIGITAL REVOLUTION ON STRATEGIC INNOVATION SUCCESS IN CHINESE HOTELS: A SYSTEMATIC EXAMINATION OF CORPORATE AGILITY IN THE DIGITAL ERA
DOI:
https://doi.org/10.61841/xq6p3j59Keywords:
Digital revolution, Strategic innovation success, Chinese hotels, Corporate agility, Digital era.Abstract
Utilising the systematic review method, this piece examined how Chinese hotel strategic innovations' performance was affected by the rise of digital technologies. One unavoidable component toward staying one step ahead of the ever-increasing speed of technological advances was the need for organisational agility. The existing literature review scanned online databases for published studies from 2020–2025 that discussed digital evolution, creativity, and organisational agility among Chinese hotel firms. Ensure quality and relevancy, data was pulled from large databases and winnowed by the implementation of strict inclusion as well as exemption criteria. Get one step ahead better compared to the rest of the completion, Chinese hotels adopted statistical analysis, cell phones, as well as artificial intelligence (AI) functions. Corporate agility was revealed as one ingredient toward the success of the digital revolution. Chinese Hotels managed to cope with changing conditions from the market by introducing trendy technologies, satisfying their customers' demands better by implementing the value of agile organisational structures. Innovation was evidenced by leadership's commitment, employees' mastery, as well as digital culture according to the review. By means of adaptability as well as service differentiation, Chinese hotels possessing digital attitudes as well as leadership adaptability managed to outperform. Nevertheless, gaps continued to persist among small hotel training programmes alongside digital resources. Flexible administrating, digital spending, as well as continued education, are still required to innovate regularly during the digital age according to the systematic review. From the data compiled from Chinese hotel observations, the study was able to identify an intrinsic relationship among digital transformation, organisational agility, as well as the performance potentiality of innovate developments.
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