THE IMPLICATION OF DIGITAL TRANSFORMATION ON STRATEGIC INNOVATION PERFORMANCE IN CHINESE HOTELS: A SYSTEMATIC REVIEW OF THE ORGANISATIONAL AGILITY IN THE DIGITAL AGE
DOI:
https://doi.org/10.61841/g9ceah20Keywords:
Digital Transformation, Organisational Agility, Strategic Innovation, Chinese Hotels, Competitiveness.Abstract
Digital technologies' evolution has revolutionised management practices, visitor experiences, and organisational structures around hotel practices in China. To grow further and compete during accelerated digital evolution, organisational agility as a strategic capability is increasingly regarded. The present work reviews the influence of digital evolution on the strategic innovation performance of Chinese hotels systematically. The research emphasises the mediational role of organisational agility during the digital era. The research uses an exhaustive peer-reviewed scholarship review published from 2020 to 2025 to illustrate how emerging technologies like artificial intelligence (AI), big data analytics, cloud technologies, and the IoT enable organisations to react quickly to changes in the market and customers' requirements. It was illustrated from the studies conducted that the organisations with high organisational agility are better placed to absorb changes in technologies, offer superior customer service, and innovate better. With the ability for agility, hotel management is able to fast-track the process of making the correct decisions quickly, encourage cooperation across functional domains, and capitalise on digital technologies. Furthermore, the study demonstrates the need of an adaptable organisational culture that promotes constant learning, experimentation, and responsiveness. This is in addition to highlighting the fact that digital transformation is useless on its own. Chinese hotels have the potential to improve their creative capabilities, expand in a sustainable manner to an ecologically friendly level, and restore their competitiveness in the digital era if they are able to demonstrate strategic agility.
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