TRANSFORMATIVE IMPACTS OF AI ON DIGITAL MEDIA: AN ANALYSIS OF INDUSTRY-SPECIFIC TRENDS, ECONOMIC OUTCOMES, AND CONSUMER TRUST (2020-2025)

Authors

  • Peter Makieu School of Electronic and Information Engineering, Suzhou University of Science and Technology, Jiangsu Province, China. https://orcid.org/0009-0005-1828-8633
  • Keifala Mohamed Amara School of Environmental Science and Engineering, Suzhou University of Science and Technology, Jiangsu Provience, China.
  • Mohamed Jalloh School of Environmental Science and Engineering, Suzhou University of Science and Technology, Jiangsu Provience, China.
  • Newtina Ajumokeh Henrietta Forde School of Environmental Science and Engineering, Suzhou University of Science and Technology, Jiangsu Provience, China.

DOI:

https://doi.org/10.61841/akxj1g68

Keywords:

Artificial intelligence, digital media, economic impact, regulatory policy, consumer trust, AI adoption, ethical governance

Abstract

The rapid evolution of artificial intelligence (AI) is reshaping the digital media landscape, prompting critical inquiries into its industry-specific impacts and implications for economic outcomes and consumer trust. This study presents a comprehensive analysis of AI adoption trends from 2020 to 2025, leveraging a mixed-methods approach that incorporates a Kaggle-sourced dataset with 1,240 industry-year observations.
Our findings indicate substantial disparities in AI adoption rates, with the U.S. automotive sector leading at 81.06, while South Korean healthcare remains at a mere 10.53. High-adoption sectors experience remarkable revenue growth of 45.6–57.86, despite concurrent job losses ranging from 10.66 to 27.62. Employing sophisticated regression analyses, we identify infrastructure investment as a significant predictor of AI adoption (0.58, p < 0.01), contrasting with the detrimental effects of regulatory strictness (0.34, p < 0.05).
A novel contribution of this research is the exploration of consumer trust dynamics, which inversely correlates with AI adoption rates (-0.12). This study reveals that trust levels vary significantly across sectors, with marketing achieving a trust rate of 81.58% compared to only 41.77 in gaming, largely driven by transparency tool adoption.
In conclusion, we propose an innovative policy framework that aims to align AI-driven growth with ethical considerations, emphasizing the role of transparency and sector-specific governance. Our research enriches the understanding of technology adoption models and offers actionable insights for policymakers and industry leaders, facilitating sustainable innovation in the digital media sector. This study not only fills critical gaps in existing literature but also sets the stage for future research on the intersection of AI and digital media.

Author Biographies

  • Peter Makieu, School of Electronic and Information Engineering, Suzhou University of Science and Technology, Jiangsu Province, China.

    Peter Makieu is a dedicated scholar and educator specializing in agribusiness and computer science. He is currently pursuing a Master of Science in Computer Science and Engineering at Suzhou University of Science and Technology, Jaingsu Provience, China. Peter holds a Master’s degree in Agribusiness Management, completed in December 2023, and a Bachelor’s degree in the same field and Diploma in Compuer Science.

    With a strong foundation in academic writing and data analysis, Peter is proficient in statistical tools and research methodologies. His research interests span agribusiness, food and nutrition, crop science, and the integration of machine learning in agriculture. He has authored several publications in esteemed journals, focusing on nutrition, agricultural productivity, and innovative technologies.

    Peter's professional experience includes roles as a data analyst, research teaching assistant, and editorial board member, where he has contributed significantly to academic scholarship. As an active participant in various extracurricular activities, he fosters collaboration between students and faculty. Recognized for his leadership and academic excellence, Peter continues to pursue opportunities that enhance sustainable agricultural practices and food security in Sierra Leone and beyond.

  • Keifala Mohamed Amara , School of Environmental Science and Engineering, Suzhou University of Science and Technology, Jiangsu Provience, China.

    I am Keifala Mohamed Amara a student at the School of Environmental Engineering at Suzhou University of Science and Technology in Jiangsu Province, China. He is a research student. His research interests focus on using artificial intelligence in environmental issues, and focus on environmental education. He contributes to understanding how AI transforms different industries, paying special attention to ethical issues and the dynamics of consumer trust.

  • Mohamed Jalloh, School of Environmental Science and Engineering, Suzhou University of Science and Technology, Jiangsu Provience, China.

    Mohamed Jalloh is a dedicated environmentalist and emerging scholar currently pursuing a Master of Science degree in Environmental Science and Engineering at Suzhou University of Science and Technology, Jiangsu Province, China. He has completed all academic requirements for a Master’s degree in Soil and Water Engineering as of December 2024, with formal certification pending. Mohamed also holds a Bachelor's degree and a Higher Diploma in Environmental Management and Quality Control.

    With a strong foundation in environmental sciences and a deep commitment to sustainable development, Mohamed brings a multidisciplinary approach to his work. His research interests lie at the intersection of water quality, irrigation systems, food and nutrition, and the application of machine learning technologies to Agriculture, engineering and the environment. He is proficient in academic writing, research design, and data analysis, with expertise in statistical tools and scientific methodologies. His professional experience spans roles as a data analyst, research and teaching assistant.

    Driven by a deep conviction that education holds the power to change lives, Mohamed viewed learning not just as a pursuit, but as a pathway to personal and collective advancement. With dedication and resilience, he embraced formal studies as a means to uplift himself and contribute meaningfully to society. His academic journey was marked by excellence, and along the way, he cultivated a solid grounding in leadership, innovation, and community empowerment.

    He is widely recognized for his academic excellence, leadership potential, and his commitment to advancing sustainable Water quality and agricultural practices with environmental stewardship in Sierra Leone and beyond.

  • Newtina Ajumokeh Henrietta Forde, School of Environmental Science and Engineering, Suzhou University of Science and Technology, Jiangsu Provience, China.

    I am Newtina Ajumokeh Henrietta Forde a formal student in the School of Environmental Engineering at Suzhou University of Science and Technology in Jiangsu Province, China. She holds the position of Master Student. Her research examines how artificial intelligence and media connect. She looks into how technology influences consumer engagement and trust. She is committed to studying the social and economic effects of AI and promoting ethical practices in digital media.

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Published

2025-09-30

Issue

Vol. 10 No. 2 (2025): Journal of Advance Research in Computer Science & Engineering (ISSN 2456-3552)

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Articles

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Copyright (c) 2025 Peter Makieu, Keifala Mohamed Amara , Mohamed Jalloh, Newtina Ajumokeh Henrietta Forde

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How to Cite

Makieu, P., Amara , K. M. ., Jalloh, M. ., & Forde, N. A. H. . (2025). TRANSFORMATIVE IMPACTS OF AI ON DIGITAL MEDIA: AN ANALYSIS OF INDUSTRY-SPECIFIC TRENDS, ECONOMIC OUTCOMES, AND CONSUMER TRUST (2020-2025). Journal of Advance Research in Computer Science & Engineering (ISSN 2456-3552), 10(2), 49-65. https://doi.org/10.61841/akxj1g68