COLLECTIVE ACTIVISM AND VIRAL NARRATIVES: EXPLORING THE SYMBIOSIS BETWEEN SEVEN JEWISH CHILDREN AND THE PALESTINIAN CAUSE VIA ONLINE MEDIA DECONSTRUCTION

Authors

  • Dr. Marwan Khaleel Yousif English Department, Al Maarif University College

DOI:

https://doi.org/10.61841/4eedrw12

Keywords:

Palestinian Cause, Jewish, Churchill, Collective Activism

Abstract

The study explores the intricate relationship between Caryl Churchill's renowned play 'Seven Jewish Children' and the Palestinian cause. It particularly addresses collective activism and the increasing impact of viral narratives that influence public opinion regarding the ongoing Palestinian-Israel conflict and the play. Through the lens of a multidimensional approach, the study employs online media interpretations as a main methodological framework to examine the interaction between collective activism, viral narrative, and the historical significance of the play. The study explores how viral narratives inform and impact public perception toward the play and the serious issues it tackles by utilizing the digital realm, online forums, and social networking platforms, Moreover, it explores how social upheavals and online communities mobilize the collective activism, analyzing the different tactics used to magnify their voices and strive for change. By investigating the play's digital circulation, reactions, and reception, the study reveals the mutually reinforcing relationship between the discursive potency of the play and the Palestinian cause. Furthermore, it explores how viral narratives and online activism may question dominant perceptions, raise awareness, and spark debate about the profound socio-political concerns that are presented in the play. This study contributes to the current scholarship by emphasizing the transformational power of social media platforms and providing insights into the way that collective activism and viral narratives interact to shape public perception and promote support for the Palestinian cause. In the light of the Israeli-Palestinian conflict, it also highlights the value of the play as a historical document that inspires multiple narratives as well as mobilizes unity, opening up new debates about representation, activism, and social transformation. 

References

Aouragh, M. (2019). Digital Palestinian resistance. In Digital Cultures (pp. 35-53). Amsterdam University Press.

Bennett, W. L., & Segerberg, A. (2013). The logic of connective action: Digital media and the personalization of contentious politics. Cambridge University Press.

Bradshaw, S., & Howard, P. N. (2018). Challenging truth and trust: A global inventory of organized social media manipulation. Working Paper, 1.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77-101.

Burgess, J., & Green, J. (2018). YouTube: Online video and participatory culture. John Wiley & Sons.

Castells, M. (2015). Networks of outrage and hope: Social movements in the internet age. John Wiley & Sons.

Della Porta, D., & Tarrow, S. (Eds.). (2005). Transnational protest and global activism. Rowman & Littlefield.

Deller, R., & Hallam (2011). Twitteringon: Audience research and participation using Twitter. Participations, 8(1), 216-245.

Duan, W., Gu, B., & Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry. Journal of retailing, 84(2), 233-242.

Fairclough, N. (2003). Analysing discourse: Textual analysis for social research. Routledge.

Flaxman, S., Goel, S., & Rao, J. M. (2016). Filter bubbles, echo chambers, and online news consumption. Public Opinion Quarterly, 80(S1), 298-320.

Gerbaudo, P. (2012). Tweets and the streets: social media and contemporary activism. Pluto Press.

Jenkins, H., Ford, S., & Green, J. (2013). Spreadable media: Creating value and meaning in a networked culture. NYU Press.

Kavada, A. (2015). Creating the collective: Social media, the Occupy Movement, and its constitution as a collective actor. Information, Communication & Society, 18(8), 872-886.

Khalidi, R. (1997). Palestinian identity: The construction of modern national consciousness. Columbia University Press.

Koc-Michalska, K., Lilleker, D. G., & Vedel, T. (2016). Civic political engagement and social change in the new digital age. In New Perspectives on Citizen Participation (pp. 107-119).

Kozinets, R. V. (2015). Netnography: Redefined. Sage Publications.

Lughod (2008). Dramas of nationhood: The politics of television in Egypt. University of Chicago Press.

McAdam, D., McCarthy, J. D., & Zald, M. N. (Eds.). (1996). Comparative perspectives on social movements: Political opportunities, mobilizing structures, and cultural framings. Cambridge University Press.

McAdam, D., Tarrow, S., & Tilly, C. (1988). From mobilization to revolution. Blackwell.

Melucci, A. (1996). Challenging codes: Collective action in the information age. Cambridge University Press.

Milan, S. (2015). From social movements to cloud protesting: The evolution of collective identity. Information,

Communication & Society, 18(8), 887-900. https://doi.org/10.1080/1369118X.2015.1043317

Nahon, K., & Hemsley, J. (2013). Going viral. Polity.

Polletta, F., & Jasper, J. M. (2001). Collective identity and social movements. Annual review of Sociology, 27(1), 283-305.

Said, E. W. (1979). The question of Palestine. Vintage.

Shifman, L. (2014). Memes in digital culture. MIT Press.

Tilly, C. (1978). From mobilization to revolution. Addison-Wesley.

Tilly, C. (1986). The contentious French. Harvard University Press.

Tufekci, Z. (2013). "Not this one": Social movements, the attention economy, and microcelebrity networked activism. American Behavioral Scientist, 57(7), 848-870.

Tufekci, Z. (2017). Twitter and tear gas: The power and fragility of networked protest. Yale University Press.

Vosoughi, S., Roy, D., & Aral, S. (2018). The spread of true and false news online. Science, 359(6380), 1146-1151.

Downloads

Published

2024-07-15

How to Cite

Yousif, M. K. (2024). COLLECTIVE ACTIVISM AND VIRAL NARRATIVES: EXPLORING THE SYMBIOSIS BETWEEN SEVEN JEWISH CHILDREN AND THE PALESTINIAN CAUSE VIA ONLINE MEDIA DECONSTRUCTION. International Journal of Advance Research in Education & Literature (ISSN 2208-2441), 10(7), 30-39. https://doi.org/10.61841/4eedrw12