The JOURNAL OF ADVANCE RESEARCH IN BUSINESS MANAGEMENT AND ACCOUNTING

Article metrics or publication metrics attempt to measure the quantitative impact of a journal article, a journal, or an individual author. It considers things such as citation counts, download counts, pageviews, and mentions, both within and outside of the academy. The article metrics provides a record of the number of views received by the article. Metrics are not standard in every field. They focus on academic literature and are underrepresented in other types of scholarly work.